



FOR IMMEDIATE RELEASE
NEW WHITE SQUIRREL AMBASSADOR TAKES THE HELM AT “WHITE SQUIRREL DAY”
Annual event benefits the White Squirrel Institute and the work of WNC wildlife rehabilitators
BREVARD, NORTH CAROLINA (January 26, 2022) – For the eighth year in a row, Groundhog Day will be celebrated in Brevard, North Carolina as “White Squirrel Day.” And, this year’s event has fans abuzz with excitement in hearing the news that a sassy new Brevard white squirrel ambassador is taking the helm of the popular event.
Since 2015, Pisgah Pete, Brevard’s long-standing official white squirrel ambassador, has officiated White Squirrel Day each year and taken on his world-famous weather-prognosticating counterpart, Punxsutawney Phil. Pisgah Pete has received worldwide acclaim for not only predicting whether there will be six more weeks of winter, but also predicting the winner of upcoming Super Bowl football games.
In January 2022, after years of dedicated public service to his community, Pisgah Pete announced his retirement. Further, after months of behind-the-scenes, one-on-one coaching and training, Pisgah Pete’s beloved niece, Penelope Ella Catherine Elizabeth (“Pisgah Penny”) is ready to assume all of his White Squirrel Day duties. February 2, 2022 will mark her first day as Brevard’s official white squirrel ambassador. She is said to be happy and eager to assume her new role of officiating White Squirrel Day, as she has inherited Pisgah Pete’s gifts of making accurate and useful predictions.
The White Squirrel Day event will be video live streamed on the WSQL Radio Facebook page, affording fans around the world the chance to watch Pisgah Penny make her predictions of winter weather and the winner of the upcoming Super Bowl. Super Bowl LVI is scheduled to be played on February 13, 2022 at SoFi Stadium in Inglewood, California.
Brevard Mayor Maureen Copelof will also be on-hand to officially proclaim the day “White Squirrel Day.” WSQL radio personality, Don DeBiase, will assume the role of Master of Ceremonies, as he has each year since the event’s inception. In addition, Brevard’s “White Squirrel” radio station WSQL will broadcast the event live (102.1 FM, 1240 AM).
The annual event is a fundraiser for The White Squirrel Institute, a local non-profit organization that provides financial assistance to local licensed wildlife rehabilitators who rescue and save local wildlife (including squirrels, birds, possums, and more). Monies are raised through personal donations and an “Adopt a White Squirrel” program, where for $25, participants receive a white squirrel adoption certificate, the ability to name their rescued squirrel, and the satisfaction of helping local wildlife.
Under the guidance of Director Katy Rosenberg, The White Squirrel Institute has seen a significant increase in the number white squirrel adoptions since the fund-raising effort began in 2018. “Every white squirrel adoption and every donation helps support the work of our hard-working wildlife rehabilitators” said Rosenberg. Donations and adoptions can also be made at whitesquirrelinstitute.org.
White Squirrel Day event:
When: | Wednesday February 2, 2022 – 10:00 a.m. |
Where: | Video livestreamed on WSQL Facebook page & on-air WSQL Radio |
Why: | To raise money and awareness for Brevard’s licensed wildlife rehabilitators through the White Squirrel Institute. These hard-working local volunteers rescue, save and nurse area squirrels (and other wildlife) back to health and do all their work with no financial assistance. Wildlife rehabilitators pay for medical supplies, vet fees, medications and food out of their own pockets. |
For more information about The White Squirrel Institute, please go to whitesquirrelinstitute.org. For more information about White Squirrel Day, please go to whitesquirrelday.com.
Filed under Brevard NC
Please support the White Squirrel Institute (and the work of local wildlife rehabilitator) by adopting a white squirrel here today! And thank you thank you thank you to our White Squirrel Day sponsors, Comporium and Sterling Real Estate Partners for making all the live-streaming tech requirements possible!
Photos from previous White Squirrel Days:
Filed under Brevard NC
Filed under Brevard NC
Filed under Brevard NC
Our upcoming Feb. 2 White Squirrel Day made the front page of the Hendersonville newspaper today…
Filed under Brevard NC
Filed under Brevard NC
Filed under Brevard NC
… thank you to journalist Stephen Kindland for this one for the Gaston Gazette…
Filed under We Love Brevard
… click here to read… ;-)
Filed under We Love Brevard
Filed under We Love Brevard
… Blue Ridge Bakery is busy today ramping up behind-the-scenes for hundreds of mini white squirrel cookies for fans on Saturday… ;-)
… Pete’s prediction cards are all ready to go, thanks to the UPS Store… thank you!…
… the White Squirrel Day proclamation (first proclamation of the new year) is all ready to go!…
… and stickers are ready (thanks to Katy Rosenberg, Director of the White Squirrel Institute) for anyone who adopts a white squirrel to raise money for our local licensed wildlife rehabilitators… ;-)
Filed under We Love Brevard
… check it out at whitesquirrelday.com… we’ll see you at the big event on Saturday Feb. 2nd 9am at Blue Ridge Bakery! Also, Pisgah Pete and his posse (including me, and Don & Ea, and Jennifer Burgin, Pete’s mom & more) will be live on FOX Thursday morning (Jan 31st) live from Blue Ridge Bakery… we’ll be talking all about the goings-on and excitement of upcoming White Squirrel Day & Pete’s Super Bowl prediction!
Filed under We Love Brevard
… for 4 years in a row, Pisgah Pete has accurately predicted not only if we will have 6 more weeks of winter, but also who the winner of the Super Bowl will be! Take that, one-trick-pony Punxsutawney Phil!
Filed under We Love Brevard
… as Brevard’s White Squirrel Day founder and event organizer I’m so proud to share the news that Pisgah Pete is getting ready for a bigger and better-than-ever 5th annual White Squirrel Day coming up Saturday, February 2nd. For 4 years in row now, Pete has accurately predicted who will win the Super Bowl (top that, one-trick-pony Punxsutawney Phil!). Anyway, you will want to be there! Stay tuned for details on all the exciting news to come! (hint: celebrities & music)
Filed under We Love Brevard
… click below to read the great article today’s Hendersonville newspaper about White Squirrel Day coming up this week on Tuesday (9am at Jaime’s Creole Brasserie)!
Brevard replaces Groundhog Day with “White Squirrel Day“
Filed under Uncategorized